The Bratzification of Little Girl Culture Continues Unabated

First they came for Barbie, but I wasn’t concerned, because I don’t buy my daughter Barbie dolls.

Then they came for Strawberry Shortcake (making her hair long other cosmetic ‘grown up’ changes, but I said nothing, because I still had the old Strawberry Shortcake videos.

Then they came for Dora.

From the Washington Post:

The original Dora the Explorer was an adventuresome girl who appealed to kids regardless of gender. She first aired on television in 1999 and is known for loving baseball and her untraditional pet monkey Boots. She’s an outdoorsy girl who wears shorts and is always exploring.

This fall, though, Dora won’t be the girl many kids have grown to love. She’s growing up. And in the Mattel/Nickelodeon world, that means dumping her shorts for what Dora’s marketers call “a whole new fashionable look.” Though they aren’t revealing Dora’s new look officially until fall, Mattel and Nickelodeon gave a glimpse in silhouette. She’s got longer hair and is wearing a short skirt and pointed shoes. Gone are the shorts, backpack and sneakers of little girl Dora.

This can only end badly. Was there a memo that I missed saying that Dora needed to grow up? Was there an intense national debate on the beautification of female toddler icons? Is this Dora next?
Que horror!
Obviously we learned nothing from Bratz dolls.

One response to “The Bratzification of Little Girl Culture Continues Unabated

  1. It’s sad walking down the toy isle and seeing dolls that look like hookers. Please don’t throw Dora in the mix.

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